Greca’s first division is the Wholesale business, which imports and distributes mass consuming goods to the main retailers along the region, focusing on the main retail key accounts. Through its different companies (Insol, Autoelec, KPO), Greca directly operates the vendor relation with the retailers in each country or functions as an export manager partner (Fields) providing direct service to manufactures who are looking for a better control of their brands from country of origin to the retail end markets.
We provide added value to the sale and distribution of each brand. Our main goal is to increase market share, trough the experience and relationships we have built with all commercial channels.
Our second division is focused in servicing our brand partners directly with consumers through the retail channels we attend. Through our services (Trixo) we offer holistic solutions to meet the brand’s requirements: form merchandiser and demonstrator services, to point of sale display and brand activations. Both divisions complement very well by making sure to have hands and eyes on the Business at a local basis.
However, all this can only be done effectively by having the right technology. Our third division offers the most cutting-edge-technology in the business with an app tailored-made to assist brands with their point-of-sale services. Monitor demonstrators and merchandisers performance, analyze the business category, study prices, and many more KPI’s a brand needs to understand their strategy implementation.
Our service company is the cornerstone between your product, the point of sale and the final consumer.
Finally, our fourth division was developed by understanding how we could complement and evolve one of our main services; the demo and impulse in-store program, to a service that focuses in direct sales to consumers through our innovation of a digital sampling platform.
With the incremental ecommerce sales and slight decrease in consumer store visits because of Covid 19- social distancing, a new necessity of trying products has developed. The new way to offer product sampling is by impacting consumers directly to their homes by shipping samples for them to consider changing consuming patterns, brand preferences, trying new products, getting to know new packages among other product launches that are hard to communicate to online consumers.